Origin Story

You’ll notice that every UUu piece carries a red seal of 吴绿, my full name that means "carefree and without worry".

My mom likes to joke that putting 吴绿 on my clothing is like a schoolkid scribbling their name on their backpack, but that’s kinda the point: it captures the same carefree energy kids have before they're worried about what’s “cool” or what people expect of them.

UUu is about reclaiming that feeling. It's a reminder to carry yourself without the weight of other people’s expectations and to move through the world unapologetically yourself. Carefree, and without worry.

P.S. Wu (吴) spelled out is “double-U, u” = UUu.