People don’t fail
because they
lack talent.
They fail because they never meet the right person.
I help make those collisions happen.
People unlock people.
I bring them together.
I'm a UX-obsessed marketer who helps underrecognized people get the attention they deserve. People often conflate marketing and branding, but they're quite distinct:
MY PEOPLE
Dual
Excellence
双才
You take your profession seriously.
And you take your craft just as seriously.
TASTEFUL
STANDARDS
品质
You care about the details other people don't notice.
You'd rather ship one thing you're proud of than ten things you don't believe in.
PLAYFUL
DISCIPLINE
忍士
You're ambitious, but not joyless.
You can work hard without becoming boring.
1/1
keep
scrolling...
How I help
Trajectory
Talented people often get overlooked because their work is misread or poorly framed. I help clarify what someone is really doing, what makes it distinct, and how to present it so the right people immediately get it.
Collision
Most people don’t need more effort, they need the right collaborator, partner, or patron. I’m good at recognizing who would actually unlock someone’s work and bringing those two people together at the right moment.
Momentum
When the right people meet and the story is clear, things start moving. I help accelerate that movement until it sustains itself.
MERCH
吴绿
You'll notice that every UUu piece carries a red seal of 吴绿, my full name that means
"carefree and without worry"
My mom likes to joke that putting 吴绿 on my clothing is like a school kid scribbling their name on their backpack, but that's kinda the entire vibe: it represents the same carefree energy kids have before they're worried about what other people expect of them.
UUu is about reclaiming that feeling. It's a reminder to carry yourself without the weight of other people's expectations and to move through the world unapologetically yourself.
Carefree, and without worry.
P.S. Wu (吴) spelled out is "double-U, u" = UUu.
EXPLORE
MY BRAND
UUu
If you want something, seize it. The world won't wait for you, so take action while you can. Dread failure, but be motivated by it. You are what you make of your life, so be magnificent. And while doing so, be decent, be good, be virtuous, and above all else, be happy.
Finally, don't forget to appreciate your family and friends for they're the ones that support you while you're becoming grand!
Goodluck everyone.
'Happiness is only real when shared.' - Christopher McCandless
Johnny Wu, 2014 Senior Yearbook Quote
